Introduction Digital business refers to the use of digital technologies to conduct business operations and interactions with customers, suppliers, and…
Category: Digital
What are Transit Advertising and what are its benefits in 2023?
The media inventory in rapid transit systems is growing at a rate of 15%-20% per year due to infrastructure development in India. In Mumbai specifically, the inventory has increased by 25%-30% in buses, 35% in autos, 20% in taxis, and 15% in local trains.
4 Reasons Why Designing An Engaging Logo Shouldn’t Be The Least Of Your Priorities As A Growing Business!
We are sure you all have played “Logos”; a game where the player has to identify the brand just by…
How To Promote Your Brand In The Best Possible Way During IPL
It is well-known that Indians are passionate about two things-Cricket and Films. As per the statistics, every year over 2000…
GOOGLE ADS, BING ADS OR FACEBOOK ADS- WHO WINS THE WAR
In the world of internet, there’s one war that marketers just can’t get away with. Placing your brand at no.…
BEST CONTENT IDEAS FOR MARKETERS
In the ever-changing digital landscape, it’s hard for content marketers to consistently come up with new content marketing campaigns.…
Here’s Your Ultimate Cheat Sheet for Social Media Campaigns
With Republic Day, Valentine’s week and EOSS lying ahead in the calendar, newspapers, radio channels, television channels, and social media…
DIGITAL TRENDS TO LOOK FORWARD IN 2019
As we embrace 2019, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing…
Looking at Gender Stereotyping in Advertising as Advertisers
The existence of gender stereotyping in the advertising industry is as old as time. And we, as advertisers, are here…
How Brands can make the most of festive season
With Navratri around the corner, the festive season in India has almost begun. It is that time of the year…