Transit branding and Outdoor advertising are two distinct forms of advertising that target audiences in different ways.
What is Outdoor Advertising?
Outdoor advertisement refers to any type of advertising that takes place outside of traditional media platforms, such as billboards, posters, wall scapes, and more. These advertisements are usually placed in high-traffic areas such as busy roads, intersections, shopping centres, and other public spaces. They are intended to reach a large, diverse audience, as people of all ages and backgrounds pass by them. For example, Coca-Cola has used large billboards to promote their drinks, which can be seen by drivers and pedestrians alike.
Types of outdoor advertising-
Large, stationary signs are usually placed along highways, busy roads, and other high-traffic areas Examples include Coca-Cola billboards advertising their drinks and Nike billboards promoting their athletic footwear.
Image of the viral ad:
You all must be pretty familiar with this ad by Blinkit and Zomato. Both brands have taken a popular Bollywood movie dialogue and changed it to their brand’s favour. Ultimately, it was caught up by a number of other companies, and it soon became a viral trend. This is one of the best examples of billboard marketing or outdoor advertising. It also reiterates the fact that billboard advertising has a promising future in the ad industry.
Large, printed advertisements are typically displayed in public spaces, such as bus stops and subway stations. Examples include movie posters advertising the latest films and posters promoting upcoming concerts or events.
Large-scale advertisements are displayed on the sides of buildings or other structures. Examples include advertisements for new products or services, such as the launch of a new smartphone.
Advertisements were placed on benches, bus shelters, and other street furniture. Examples include advertisements for local businesses, such as a restaurant or hair salons.
Digital Out of Home (DOOH):
Digital billboards and screens that display dynamic, eye-catching advertisements. Examples include digital billboards promoting a new video game or a movie trailer.
These are just a few examples of outdoor marketing, but there are many more types and variations. The goal of outdoor advertising is to reach a broad audience and create high visibility for a brand, product, or service, and it can be a highly effective form of advertising for businesses of all sizes.
What is transit branding?
On the other hand, transit branding refers to advertising on modes of transportation such as buses, trains, subways, taxis, and more. The target audience for Transit Media is the passengers who use these modes of transportation. These advertisements are highly targeted and effective at reaching people who are already on the move. For example, PepsiCo used subway train branding to target consumers in cities and promote their soft drink brand.
Types of Transit Branding-
Full or partial vehicle wraps that cover the exterior of a bus with a branded advertisement. Examples include advertisements for a new product launch or a sports team.
Train and subway advertising:
Advertisements displayed inside or outside of trains and subway cars, such as posters or digital screens. Examples of this type of transit marketing include advertisements for a new film or a local event.
Taxis and ride-sharing vehicles:
Advertisements are displayed on the exterior or interior of taxis or ride-sharing vehicles, such as decals or in-car screens. Examples include advertisements for a new smartphone or a local restaurant.
Station and terminal advertising:
Advertisements displayed in train and subway stations, such as posters or digital screens. Examples include advertisements for a new product launch or a local event.
Advertisements printed on the back of tickets or displayed on ticket vending machines. Examples include advertisements for a new product or service, such as a new bank account.
Outdoor advertising vs.Transit Branding-
There are a number of differences between Outdoor Advertising and Transit Branding. Below are a few of them.
Outdoor advertising takes place in public spaces, such as along roads and highways, at intersections, and in shopping centres, while transit branding takes place on modes of transportation, such as buses, trains, subways, taxis, and more.
Outdoor advertising aims to reach a broad, diverse audience in public spaces, while transit branding is highly targeted and aims to reach a captive audience of commuters and travellers who are already on the move.
Outdoor advertising is known for its ability to reach a large, diverse audience and create high visibility for a brand, product, or service. Transit branding is highly targeted and is effective at reaching people who are already on the move.
Outdoor advertising can take many different forms, such as billboards, posters, wall scapes, and more, while transit branding typically includes formats such as bus wraps, train and subway advertising, taxi and ride-sharing vehicle advertising, station and terminal advertising, and ticket branding.
Both outdoor advertising and transit branding can be effective forms of advertising, depending on the target audience, budget, and goals of the advertiser. Outdoor advertising is best for creating high visibility and reaching a broad audience, while transit branding is best for highly targeted advertising and reaching people who are already on the move.
These are some of the key differences between outdoor advertising and transit branding, and choosing which type of advertising to use will depend on the target audience, budget, and goals of the advertiser.
What do the numbers say?
The Out-of-Home (OoH) Advertising market is expected to reach a total ad spending of $434.70 million in 2023. The largest contributor to this market is Traditional Out-of-Home Advertising with a market volume of $321 million in 2023. The average per capita ad spending in the OoH Advertising segment is estimated to be $0.31 in 2023.
According to recent research, 80% of youth view transit advertising as an effective medium. This is due to its unique ability to creatively deliver messages and target specific audiences through geotargeting. Additionally, unlike online or broadcast advertising, transit ads cannot be ignored or turned off, ensuring maximum reach and frequency. 69% of the youth believe that transit media has a positive impact on them. They get to see advertisements that they would have otherwise missed and with daily exposure, these ads are retained in their memory, leading to a higher recall rate.
In summary, outdoor advertising aims to reach a broad audience in public spaces, while transit branding is focused on reaching a captive audience of commuters and travellers. Both have their own unique advantages and disadvantages, and the choice of which to use will depend on the target audience, budget, and goals of the advertiser.
In case you need an advertising agency to conduct outdoor and transit advertising, Adworth Media should be the best choice.