The existence of gender stereotyping in the advertising industry is as old as time. And we, as advertisers, are here to throw some light at this long-lived issue. As an…
With Navratri around the corner, the festive season in India has almost begun. It is that time of the year which is a cause for celebration for both brands and…
When you think of marketing, what is the first thing that comes to your mind? Is it a billboard you crossed while driving to work today, the TVC you watched…
You might find it relatable enough that whenever someone mentions Paytm, the sound “Paytm karo” echoes in my ears and with Dermi Cool, the sound “Aya Mausam Thande Thande Dermi…
If you work in an advertising agency, you’re probably aware of the types of people every advertising agency guaranteed to get under your skin. Every day, you have to communicate with…
Pictures & Videos are a vital part of any brand’s marketing A picture or a video is often worth 1,000 words. People learn and connect visually. Great visual…
Whether you’re a corporate hippie or an advertising junkie, in your professional lives, you’ll encounter a number of different types of bosses. Each of them will have their own quirks,…
There have been many trends in marketing over the past few years but one trend that has really changed the face of marketing is Influencer Marketing. It can be called…
It’s not a surprise how Instagram has grown from being a social networking site where users merely shared selfies, images, and videos to a major social media marketing platform. Today,…
We’ve all heard the phrase ‘Content is king’ and in 2018 it won’t be wrong to say that ‘Video content is the king.’ From 2016 to 2018, video marketing has…
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