It is well-known that Indians are passionate about two things-Cricket and Films. As per the statistics, every year over 2000 films are produced in India which isn’t a small number…
It is well-known that Indians are passionate about two things-Cricket and Films. As per the statistics, every year over 2000 films are produced in India which isn’t a small number…
The existence of gender stereotyping in the advertising industry is as old as time. And we, as advertisers, are here to throw some light at this long-lived issue. As an…
With Navratri around the corner, the festive season in India has almost begun. It is that time of the year which is a cause for celebration for both brands and…
When you think of marketing, what is the first thing that comes to your mind? Is it a billboard you crossed while driving to work today, the TVC you watched…
All the advertisers out there know that television advertising pays off more adequately than any other medium of advertising. Heart of the popular culture, this medium’s effectiveness owes to its…
All the advertisers out there know that television advertising pays off more adequately than any other medium of advertising. Heart of the popular culture, this medium’s effectiveness owes to its…
India is an incredibly diverse nation. On one hand, where its citizens are the most tech-savvy people, on the other hand, there are people who still feel that gadgets are…
India is an incredibly diverse nation. On one hand, where its citizens are the most tech-savvy people, on the other hand, there are people who still feel that gadgets are…
The journey of any business resembles that of a roller coaster ride- where you tend to face wild and unpredictable changes every moment. Sometimes it’s as smooth as silk and…
The journey of any business resembles that of a roller coaster ride- where you tend to face wild and unpredictable changes every moment. Sometimes it’s as smooth as silk and…