As we embrace 2019, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift. Many of the strategies and efforts that worked for you last year may not work this year and this is why we have a made a list of key digital marketing trends for 2019.
- Internet > Television
Research shows that internet will catch up to television in 2019 in terms of hours watched. According to the study, people will spend 2.6 hours a day online and 2.7 hours a day watching Youtube in 2019. 45 minutes of an average person’s internet time will be spent watching mobile video. Because of this, we can predict that companies will invest less in television ads and more on web videos, social media, and web ads in the New Year.
- Voice Search
Almost one-third of the 3.5 billion searches performed on Google every day are voice searches, with personal assistant devices leading the way. More and more people use Amazon’s Alexa, Apple’s Siri and Google Assistant every day. As their capacity for recognizing human speech has improved significantly, they can be incredibly helpful in both searchings for information on the Web and doing things around the house.
- Chatbots
This AI-based technology uses instant messaging to chat in real-time, day or night, with your customers or site visitors. With almost 1.4 billion people interacting with chatbots, 80% of savvy businesses are already using or planning to use chatbots by 2020. And by 2022, chatbots will help businesses save over $8 billion per annum, especially in the banking and healthcare industries.
- Visual Search
Visual searches can take the user experience to a totally new level. With visual search, users can upload an image to conduct a search and get more specific results. And, not surprisingly, Pinterest has jumped on the visual search bandwagon – they came out with Lens, a new visual search tool that allows users to take a photo of an item to find out where to buy it online, search for similar products, or view pin-boards of related items.
- Micro Moments
The micro-moment is a new type of consumer behavior, which occurs when people reflexively turn to a device, usually a smartphone, to act on a need to learn something, do something, and get to know something or buy something. There are a lot of different types of micro-moments today, such as I-want-to-know moment, I-want-to-go-moment, I-want-to-do moment or I-want-to-buy moment. According to Google’s content marketing team, ‘Think with Google’, users experience “micro-moments” on average 150 times a day.
We hope to see these trends grow in 2019.