The Out-of-Home (OoH) Advertising market is expected to reach a total ad spending of $434.70 million in 2023. The largest contributor to this market is Traditional Out-of-Home Advertising with a market volume of $321 million in 2023. The average per capita ad spending in the OoH Advertising segment is estimated to be $0.31 in 2023.
According to recent research, 80% of youth view transit advertising as an effective medium. This is due to its unique ability to creatively deliver messages and target specific audiences through geotargeting. Additionally, unlike online or broadcast advertising, transit ads cannot be ignored or turned off, ensuring maximum reach and frequency. 69% of the youth believe that transit media has a positive impact on them. They get to see advertisements that they would have otherwise missed and with daily exposure, these ads are retained in their memory, leading to a higher recall rate.