Introduction Digital business refers to the use of digital technologies to conduct business operations and interactions with customers, suppliers, and…
Category: Digital Marketing
What are TVC ads and What are the Benefits of TVC ads in 2023?
According to PwC’s latest report, India’s Media and Entertainment Industry is projected to reach Rs. 4,30,401 crore (US$ 53.99 billion) by 2026, with advertising revenue reaching Rs. 394 billion (US$ 5.42 billion) by 2024. Television is expected to be the largest contributor to the Indian media market, accounting for 40% in 2024, followed by print media (13%), digital advertising (12%), cinema (9%), and OTT and gaming industries (8%). By 2025, it is estimated that there will be 40-50 million connected smart televisions in the country, with 30% of content viewed on these screens being gaming, social media, short video, and content created specifically for this audience by television, print, and radio brands. In the second quarter of 2021, there was a 65% YoY increase in smart TV shipments from India due to OEMs expanding their smart TV portfolios. By 2025, 600-650 million Indians are expected to consume short-form videos, with active users spending 55-60 minutes per day.
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Here’s Your Ultimate Cheat Sheet for Social Media Campaigns
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