As a growing business, it is imperative to have a detailed marketing plan in place. Companies can either indulge in online marketing or offline marketing. Studies show most businesses fail to generate the result they hope for in terms of lead generation and turnover because they depend on either one of the two kinds of marketing.
Through this blog, we aim to educate you about the benefits of combining online and offline marketing and how you can apply it to your business.
What is online and offline marketing?
While offline marketing includes all the strategies that can be helpful for a business to generate leads outside the internet such as radio, television, billboards, banners and brochures, the online marketing includes all those that use the internet. This can be PPC ads, Search ads, SEO, Facebook ads, Instagram ads, LinkedIn ads, Video advertising and E-mail marketing.
Although these two marketing strategies may seem very different, a combination of these two is actually key to your business growth. Moreover, combining these two is much easier than one might think.
Benefits of combining Online and Offline marketing-
1. Align all your marketing strategies- Using the email id given out by customers while shopping offline to send them promotional emails can be one of the ways to combine online with offline marketing.
2. Stay ahead of your competitors- While your rivals would be busy choosing one among the strategies, you can easily stay ahead of them by integrating and streamlining your marketing plans. For instance- you can colour coordinate your website and your brochures which might help in better brand recognition among customers.
3. Keep a better track of your marketing outcomes– Google Analytics is always at our disposal to track our outcomes in online marketing. The same can be used to measure and track the effectiveness of online campaigns as well. Strategizing A-B testing to track your promotional campaigns is one to go about it. This can be achieved with the help of necessary modifications in the software.
How to combine online and offline marketing strategies-
a. Combine online call to action with offline promotions
Always give a reason to people why they should divert their attention towards your advertising.
For instance- if you have an ad coming up on TV or radio, do make sure you’re populating your social media handles with the trailer or teaser of the same. Generate unique hashtags to make sure there are stable conversations and excitement among the customers about it.
b. Using the online data to improve offline marketing-
When a user visits your website, they usually leave their imprint on the website and these can be used to improve your offline efforts. When a product receives a lot of likes on social media or is frequently bought by a number of customers, you should certainly create your print, TV -radio ads highlighting this product.
c. Engage your online followers in your offline strategies-
You might have come across brands asking their online followers to name a particular collection they are going to launch and the winner gets featured on their ads. This is exactly how it is done. The more you engage customers, be it offline or online, the greater are the chances to bring out the desired outcome.
d. Share your online information via offline-
Showcasing your website address and social media handles on your business cards, flyers, TV ads and radio ads can be useful towards your online initiative.
There are a lot of other ways to combine both online and offline strategies. An efficient marketing agency can help you implement these. If you want your business to have the best of both the world then click here and let us help your business grow.