What is Airport advertising? Airport Advertising is a highly effective way for companies to reach a large and diverse audience. Airports are bustling hubs of activity, with travellers from all over the world passing through on a daily basis. This provides advertisers with a unique opportunity to reach a captive audience with a powerful message. One of the key benefits of airport outdoor advertising is its ability to reach a large and diverse audience. The average airport visitor is well-educated, has a high household income, and is likely to be in a purchasing decision-making role. This makes airport advertising an ideal platform for promoting products and services to a target audience. Additionally, airport advertising is a cost-effective way for companies to reach a large and diverse audience, as it provides exposure to a captive audience at a relatively low cost per impression.
Another benefit of airport advertising is its ability to create a lasting impression. Airports are often the first and last impression a traveller has of a city, so it’s important for advertisers to make a strong impact. With airport advertising, companies have the opportunity to showcase their brand and messaging in a highly visible and memorable way. For example, a company could use a large-scale mural or digital billboard to advertise a new product or service, or they could place interactive kiosks throughout the airport to engage with travellers directly when it comes to Delhi airport advertising.
Finally, airport advertising provides a unique opportunity for companies to target specific audiences. For example, an airline could target business travellers with ads for its first-class service, while a hotel could target tourists with ads for its beachfront properties. With a wide range of advertising options available, including digital displays, billboards, and product displays, airport advertising provides companies with a flexible and effective platform for reaching their target audience.
How does it help to create sales and enhance branding?
Airport advertising is a unique and powerful tool that can help increase sales and enhance branding. In this fast-paced, constantly evolving world, airport advertising offers businesses a prime opportunity to reach a large and diverse audience. Here’s how it can help increase sales and enhance branding:
- High Traffic Volume: Airports are bustling places with a large volume of people passing through on a daily basis. This provides a great opportunity for businesses to reach a large and diverse audience. For instance, a soft drink company places billboards at multiple locations throughout the airport, reaching thousands of travellers daily
- Captive Audience: Passengers are often in a state of transition, which means they are waiting for flights, going through security, or travelling between terminals. This makes them a captive audience, making them more likely to be exposed to airport advertising. A travel company places wall murals near gate areas, showcasing destinations and packages, capturing the attention of waiting travellers.
- Demographically Diverse: Airports attract people from all walks of life, including business travellers, tourists, families, and more. This diverse demographic allows businesses to reach a broad range of people and target specific markets. A car company places digital displays near baggage claim areas, showcasing their latest models and targeting both business and leisure travellers.
- Brand Awareness: Airport advertising provides a prime opportunity for businesses to increase brand awareness and recognition. With a large and diverse audience, businesses can effectively communicate their brand messages, making them more memorable to potential customers. An airline places branding on its aircraft, increasing brand awareness and recognition among travellers as they fly in and out of the airport.
- Increased Sales: By reaching a large and diverse audience, businesses can increase sales and generate more revenue. With airport advertising, businesses can promote new products and services, as well as drive sales of existing ones. A cosmetics company places ads in washrooms, promoting their products and driving sales among travellers who may need to freshen up before their flight.
- Long-Term Impact: Airport advertising has a long-lasting impact, as it can leave a lasting impression on those who see it. This can result in increased brand awareness and recognition, as well as increased sales, long after the advertisement has been taken down. A hotel chain places ads in multiple locations throughout the airport, leaving a lasting impression on travellers and increasing brand recognition for future bookings.
- Versatile Formats: Airports offer a variety of advertising formats, including billboards, wall murals, digital displays, and more. This allows businesses to choose the format that best fits their needs and budget, making airport advertising a versatile and cost-effective way to reach a large audience. A snack food company places wall murals and digital displays near food courts and cafes, targeting hungry travellers with a variety of options.
A recent study by Clear Channel Airports highlights the effectiveness of airport advertising.
The research found that frequent flyers are highly responsive to airport advertisements, with 80% noticing the media and 42% taking action, such as visiting a website or learning more about a product. 19% of frequent flyers even purchased a product they saw advertised at the airport. The study also shows that airport campaigns drive foot traffic, with 84% of frequent flyers likely to visit a restaurant and 50% likely to visit a clothing store. The research confirms that the longer a traveller spends at the airport, the greater the exposure to advertising, with 74% of frequent flyers arriving more than an hour before their flight. Mobile devices also play a significant role, with 87% of frequent flyers using them while waiting for their flight and 36% visiting a website to learn more about products seen in airport advertisements.
Airport advertising in India is a powerful tool that can help businesses increase sales and enhance branding. By utilizing it, businesses can effectively communicate their brand messages and drive sales, making it a valuable investment for any business. Its cost-effective reach and ability to create a strong impact, make it a powerful platform for promoting its products and services.
Now looking for an airport advertising agency that deals with airport branding is a mammoth task and this is where Adworth Media comes to play. It can solve all your advertising queries in a jiffy!