It wouldn’t be wrong to say that social media has swept the world off its feet ever since its Inception. We saw social media in its full glory when we were forced to face a nationwide lockdown during the early phases of COVID-19; where people had to rely on social media for information, communication and entertainment.
For businesses too, the condition wasn’t quite different. There was a time when the businesses were unsure about even going online. However, the response to social media amid the crisis has put those doubts at bay for good. If we go by the reports published by the media giant Facebook, customers have increased their average screen time on social media by 70% in Italy alone. Similar is the case with other developed nations like the U.S. and developing nations like India that saw a massive leap from 150 minutes of usage time a day to 280 minutes a day during the nationwide lockdown.
If these reasons don’t feel good enough to you or you still have some scepticism left at the back of your mind about marketing your services and products online, through this blog, we shall give you 5 reasons why you should do it immediately.
1. Universality–
Everyone is using social media so much so that it has become a part of our routine. After the implementation of Digital India, there are over 688 Million active users (Jan 2020) in India making it the second-largest internet market in the world. Out of this, almost 50% are active on social media. The percentage is said to cross 67 by 2025. Therefore, building up your social media presence is not only crucial but has also become inevitable for your business’s growth.
2. Branding
During an online survey, a lot of customers were found admitting their aversion towards a product which has no social media presence. They felt no emotional connection with the brand and therefore chose to opt for other products which have an online presence. Since social media apps are imperative to branding, making your online presence should be one of your important concerns, if not main.
3. Increased customer base
The reality of the 21st century is that, almost all of your customers or potential customers are active on social media platforms. The younger generation particularly spends a healthy amount of time on social media apps viewing and sharing videos and images and the older generation too, isn’t far behind. With an increase in social media dependency, businesses can come up with innovative ideas to sell their products like offering coupons or giving out free goods for shout-outs and even build a loyal community devoted to their products and services.
4. Make direct sales
The social media giant Facebook has come up with a way to integrate a shop code into your virtual Facebook page that will give the users an impression similar to that of a brick and mortar shop all within the comforts of their own homes. Through the virtual shop, the customers can find out about your latest products, share your products to other customers who might be interested and even make a purchase for themselves.
5. Stay ahead in the race
When you set-up a business or service online, after launching a working website, you must search for your competitors online and if they have a social media presence it becomes crucial that you too follow the lead. After all, it isn’t worth missing out on potential customers on the account of an absent social media presence which is free as well easy to set-up. With the ever-expanding number of users on social media, the smartest and easiest way to target the right audience and drive organic traffic to your site and gradually increase the sales is to have a proper social media marketing plan in place.
However, many companies find themselves in a fix when it comes to conceptualizing and executing a proper plan of action. This is where we can be of help to you. Click here to put in your queries.