When you think of marketing, what is the first thing that comes to your mind? Is it a billboard you crossed while driving to work today, the TVC you watched last night or the post that popped up on your Instagram feed? It could be any of it.
The pace with which digital marketing is growing, it won’t be wrong to say that everything is available at just a click away on the web. So, the question arises “whether traditional marketing is still relevant”?
Though digital has accelerated when it comes to marketing products and services to a wider audience, traditional advertising and marketing retain its place even today. For a business to succeed and reach every potential customer, they must think about more than just appealing to those who spend their days browsing the web. Traditional marketing can still reach for a larger demographic that aren’t active on social media or those who don’t stay glued to the Internet. TV, Radio, Cinema, Newspapers, OOH are some of the most prominent mediums of traditional marketing and make up for a major platform for marketing and advertising, each one of them with its own credible feature that can augment your advertising process.
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Let us look at some of the benefits of traditional marketing and reasons why one should not miss investing in traditional marketing.
- No Demographic Boundaries
Effective marketing is about reaching the largest audience and generating the most interest with the least amount of investment. Tapping into this demographic can be difficult, but offline marketing campaigns can prove very effective. Billboards, posters and leaflets are still very effective at reaching a broad audience, regardless of their “connectivity” situation. Also, with 90% of the competition focusing solely on the web, it can also help your brand stand out in a saturated marketplace.
Because printed media allows you to place a large amount of information on a small amount of real estate, it can be one of the cheapest and most effective offline marketing strategies out there. Unlike pay-per-click advertising and search engine optimization, the costs of printing brochures, leaflets and postcards get lower-per-item when you order in bulk. Also, one brochure design can be used over and over again, and even digitalized for use in the online sector.
- Synchronized Marketing
Ever looked at a billboard and seen one of those barcode scanners on the bottom? They are called QR codes, and they can serve as a bridge between the offline and online world. By placing QR codes on leaflets, billboards, and posers, people will be able to find your social media channels easily. This can help you grow your Instagram and Facebook followers without having to constantly upload new content.
While these techniques may seem outdated in today’s SEO-driven world, there’s a reason why they’ve withstood the test of time. Because they work!